Case studies of 2009 delegates from Social Media in Recruitment PDF Print E-mail
Written by Alan Whitford   

An interesting development at this year's Social Media in Recruitment 2010 conference in London has been having two delegates from the 2009 event come back and share their experiences and journey with Social Media as presenters.

Jonathan Hart-Smith of recruiter CK Clinical was up first (more on his presentation when I get the slides) followed by Elkie Holland, founder of Prospectus IT Recruitment.

 

 

Elkie HollandHere are some of the high points of her very engaging presentation, which she started by saying: "I am not a social media expert". IMHO, Elkie, you certainly are an expert, with the hard earned experience and scars to prove it. Bravo.

What did we learn from the 2009 conference?

A recruiter with 25 years experience, came to the 2009 conference to try and figure out how to attract more people and then place them in jobs.

What did she learn?

  • Rules - there aren't any
  • Choices - types of SM, how to use, what they do - too much information and too much choice
  • Currency - old model, you paid. Currency of Social Media is knowledge, sharing, helping
  • Preconceived ideas were challenged, for example YouTube wasn't just social videos
  • Definition
  • Evolution - communication and meeting places

Her strategy started to emerge

  • Joined the communities
  • Searched to find out what channels clients and candidates were in and just went there
  • Follow people and Listen and engage with them
  • Broadcast her jobs
  • Tweets info and jobs, up to the 'listener'


Key Take Away. Be there and be visible, helpful and informative

What has she implemented?

  • Blog
  • LnkedIn - 100% of personal profiles complete, join groups and post jobs
  • FaceBook - fan page, advertise jobs, pull in industry feeds
  • twitter - personal account and company ID
  • YouTube - put up some video, someone called to help build better videos
  • Created iPhone app, share knowledge

Effect on business

  • Reputation increase, clients find her
  • Relevant candidates
  • Unsolicited sole agency agreements
  • Google rankings increase
  • Unsolicited positive candidates

Key Learning Points

  • The Three D's: Dedication, discipline, determination
  • Watch out for the Time Thief, stick to a plan
  • YouTube return on investment
    • 6.5 hours work, over 200 enquiries
    • Plus unmeasurable mentions and redirects

 
User Rating: / 0
PoorBest 

audio and video

Featured Blogger of the Week

Bullhorn secures new APSCo accreditation

Peter Linas

08 February 2012, London - Bullhorn, the global leader in online recruitment software, is the first recruitment industry supplier to gain full APSCo Recruitment Practice Standard (RPS) Level 1 accreditation. APSCo recently introduced the accreditation to raise the standards of UK recruiters,...
Click here to read the full blog and to see hyperlinks

Virgin Media Announces Call Centre Recruitment Process

Geoff Newman

Virgin Media has launched a new recruitment  process for the 250 new staff needed for its new call centre in Swansea.The growing broadband provider has said that it will be creating a total of 650 new jobs across the UK this year, as it strives to keep up with growing demand for its...
Click here to read the full blog and to see hyperlinks

Survey Shows Growing Prevalence Of Online Recruitment

Geoff Newman

A new survey of recruitment  habits has found that some 47 per cent of companies have turned to online recruitment through corporate websites or online job boards to find new employees.The survey, carried out by software specialist, Candidate Manager, also found that 14 per cent of...
Click here to read the full blog and to see hyperlinks

Hilton Launches UK Trainee Chef Recruitment Drive

Geoff Newman

The global hotel chain, Hilton International, is recruiting for 50 new chef apprentices in the UK, to try to combat a worsening shortage of trainee chefs. The company has launched an online recruitment  drive for the junior positions, after research with a number of...
Click here to read the full blog and to see hyperlinks

InterContinental Hotels To Recruit For 400,000 Jobs

Geoff Newman

The announcement of a new global recruitment  initiative by the InterContinental Hotels Group (IHG) could indicate that the recruitment in the hospitality sector is entering an upswing. The hotel group has announced this week that it is to recruit for some 400,000 new staff over...
Click here to read the full blog and to see hyperlinks

City Recruitment Opportunities Surged In January

Geoff Newman

Recruitment opportunities in the City of London have more than doubled in just one month, with recruitment  by many small and medium-sized banks being seen as the cause. Figures from financial recruiters, Astbury Martin, have shown that the number of jobs on offer in January this...
Click here to read the full blog and to see hyperlinks

What Other RCEuro Bloggers Say

Industry Blog Highlights

We are featuring links to a few of our favourite industry bloggers.

Additonal featured blogs and blogs from around the world can be found under the Blogs drop down tab in the main menu.

Louise's UK Recruiter Blog
Find out about the entire UK Recruiter community at www.ukrecruiter.co.uk
  • Review of Enhance Media Online Recruitment Conference 2012
    At the end of January Enhance Media held their 10th Annual conference; Online Recruitment 2012, The Year Ahead. As with previous years the conference was incredibly well organised, lovely venue, slick registration (and with over 400 registered delegates you need...
Norton Folgate: The Recruiting Unblog
The Recruiting Unblog (#Tru): Posts on Recruiting,H.R,Social Recruiting, Social Media and Technology. Base Camp For #Tru Events and @BillBoorman
  • Twitter Tricks For Recruiters #SocialRecruiting #TruLondon
    I’m going to be delivering training next week to a team of corporate recruiters on effective ways to use twitter for sourcing talent. Whenever I run this workshop, it always reminds me how some of the most effective features in twitter are underused, in particular twitter lists and twitter searches. I think the engagement aspects [...]
Gordon Lokenberg presents
"W3recruitment and mobile recruiting things to think about"
  • Sonos is Recruiting?
    Doesn’t that sound like a great start of 2012?! From my new desk here at Sonos in Hilversum I wish you all the best. Filed under: Music, Uncategorized Tagged: Gordon Lokenberg, Recruitment, sonos
Recruiting Futurology
  • Recruitment?s ever expanding social layer
    It seems that while the recruitment universe is still embroiled in tedious arguments about the value of social media and building technology that spams jobs listings into the social web, real life continues to move on and social embeds itself still further in the job hunting process. Between them LinkedIn and Facebook have pretty much [...]
Carve Consulting: Social Media, Corporate Social Networking, ePR, Social Recruiting, Reputation Management
Corporate Social Networking, ePR, Social Recruiting, Reputation management, Social Media
  • Glassdoor Employer Reviews go Social
    These days, no social recruiting strategy is complete without addressing the issue that is ?Neutral networks?. Forums and review sites may not be the first place an organisation thinks it needs a presence to attract top talent; however they are one of the first places an active (or even a semi-active) candidate goes to get an [...]

Creative Showcase

 


CB Login

My Groups

You are not a member of any group.
 

Industry Events

30.06.2011 | 09.00
Social Recruitment...

More Events

Feeds

#SRCONF

Industry Polls

Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement

TwitJobSearch Directory