Our second live blog report from the Social Media in Recruitment Conference in London

Social Media Success Story – How a previous conference delegate took action with Social Media to successfully grow their recruitment business
Max MacGillivray – Founder – Redfox Executive Selection

Redfox is an International recruitment company in the Fresh Foods Sector, Senior level staff to Board level.

Max is an engaging guy. Food business is huge, massive numbers for things like watercress. But as a very niche and small recruiter, how to go International and just get more business? Went to the Media companies, huge cost for media (£150k) Therefore, ow else to contact large number of companies and candidates? Max was at SMIR 2010, and wanted to take on some of the lessons learned.


Had some key business nuggets from various business leaders:

• Want to get more clients, sell them more, charge them more
• Be different, go in different direction than competitors
• Have 11 points of difference to competiors
• Create disruptive change in the sector

All can be created by Social Media

Social Media Plan for Redfox
LinkedIn

• All the Redfox consultants and the group
• All have the brand logo, their photo and 100% profile completion
• 40 groups
• Answer at least 3 questions/discussions a week
• Set up group - 1,400 members, send news, comments, info every day

Twitter - 2 accounts
Not convinced yet

Policy of Giving Information is the diffentiator - it isn't just about selling all the time.

Nominated a Charity: MAG INTERNATIONAL

Set up an RSS newsfeed
Goes out to 8,252 people every Friday afternoon
25% regular readership

3-4 leads a week result from this

YouTube
Consider this to be part of the disruptive approach
Example of Tesco - Did a video of client, up on Redfox website quickly and pushed out to their connections
Also runs on the Tesco website with Redfox logo

iPhone App
Be different
Went live 2 weeks ago
Use for content to the sector as a marketing initiative, not as a jobs push app.
Gather returning and regular visitors
Breaking news - 5 to 10 stories a day

Recent client wins

• Direct client approach via the website, becomes a client from the UAE
• Invite client to LinkedIn, join the LI Redfox group pages, sign up to the newsfeed. Client had instant credibility
• Role filled in 4 weeks with 3 high calibre clients sourced via LI
• Client now gives them 2 more senior director roles to fill.
• Plus will now get a video of the MD

Next Steps on the Social Media Journey
Rebuild the Redfox website with more video capability
Mobile friendly website
Link building campaigns with clients

Results and actions
£250k new business in last 3 months

To make it work
Constantly work at it, Constantly update, Constantly innovate