Last session before Lunch Finally, a future view will be discussed by Giles of Enhance Media, our hosts. - this is what we came to hear.
A view of online recruitment from Web 1.0 to Web 3.0 - although I am not sure Web 3.0 is necessarily 'real' , as Web 2.0 is not really fully utilised or even really well defined within most pe0ple's minds - which Giles is referring to.
Future elements will be based on:
Funnily enough, we talked about Semantic Web 3 years ago as the 'next thing' and Long Tail has been in 2 of the 3 presentations this morning.
I like his use of The Rolling Stones community to demonstrate evolution of the web experience. Ties in to the topic we have been discussing for a number of years, that recruitment is a consumer experience.
Nice discussion of evolution of Employer Career Sites
New features to make a better Job Site/microsite approach - demonstrates Giles' expertise from his previous life.
Now we are at the real win: And this stuff can be done now.
- How do we get internal users more actively involved?
- External users? Can we organise their contribution?
- Audience research to ensure you make better decisions
- More interactive approaches, video
- Better metrics - Yay!!! I have been on this soapbox for 12 years now - without metrics, whatever we do is still a 'finger in the air to test the wind' approach.
Stargazing/Blue sky thinking
Long Tail - the job board market
Recruitment is a massively fragmented market - the long tail could address the thousands of niche job boards and communities/societies/associations
Implications for the future
- Community based job boards
- Greater choice of successful channels (this is tough - could be a negative as well?) How does the user manage these multiple channels?
- Result in greater cost differentiation from free channels like blogs?
- Do we finally move to knowledge led recruiting? (I might say as a recruiter of over 25 years experience, that is what we used to get paid for - our knowledge of market, the customer and the candidates)
- Service differentiation
What about the Aggregators?
Do all generalists become aggregators?
I looked up the Definition from Wikipedia:
The Semantic Web is an evolving extension of the World Wide Web in which the semantics of information and services on the web is defined, making it possible for the web to understand and satisfy the requests of people and machines to use the web content.
Semantic Web = "Total Find"
Interesting approach, what makes this possible?
- Improved search ability (Keith's question to Jeremy about needing a good matching engine. And see the Daxtra presentation later today)
- Is data better organised and categorised on sites like Facebook et al?
Future implications and flaws of current model: Post a job
- Posting is time limited and misses all the passive candidates
If Semantic Web makes everyone 'findable', do we move to a proactive recruitment model, where everyone can be found by searching - so why use the 'post and pray' (our term - not Giles') method?
These slides now addressing change of technology and processes:
- CV databases, not posting
- Search the web, not posting
- talent pool finally becomes the key employer web feature
Good wrap up slides, see his real presentation.
Big message: Tomorrow Big changes, Big opportunities and Get Engaged.
I love this message! And spot on time.