RCEuro Member Blogs

Bracknell Forest council
Janet Berry

Bummer, just closed the browser window and lost the entire presentation blog

Will try and remember what I already wrote.

Council has Facebook pages and Twitter pages.

On Twitter: 55 following, 87 followers, 210 updates

Both link to the Council career pages

Council has intentionally moved to online, with both their career site and Jobsgopublic.com

Reduced their overall spend on recruitment advertising by moving to direct sourcing. Almost no local press jobs advertising, other than lineage for lower level jobs.

The real key for me of what Janet has done:
She has analysed and researched the existing staff, the potential marketplace for staff and the potential impact of trying to reach the GenY universe.

A great chart mapping:
GenY, GenX, Baby Boomers and Veterans/ mapped against national averages within the employment community.

They analysed what will attract GenY employees
Then analysed what are likely to be barriers to attracting GenY - including internal culture and processes.

Then develop the candidate attraction strategies to match the real requirements.

Challenges of promoting web 2.0 technology
Facebook advertising - only reaching those on Facebook
BFC employees cannot access Facebook at work

Add on ideas
Informal networking
20-30 % of hires by word of mout

Include the messages about Facebook to staff comms, and ask them to add BFC to their personal pages

Future - What will Janet do in 2009?

• Emphasise and enhance the initiatives already started for Geny
• Section and team branding
• Use SEM
• Influence the Baby Boomer managers
• Measure and monitor where the jobs are being initially seen