RCEuro Member blogs

Live from the Social Media in Recruitment Conference in London

Twitter: #smir

We will be posting throughout the day and later this week on the presentations.

Good group of delegates.  Amazing how many of us are Twittering live. At least 6 here, plus quite a few following and commenting from outside.

Second Session
How to use LinkedIn to promote your vacancies and source new candidates

Mark Williams, ETN training

Mark is developing the theme on how and why to use LinkedIn for recruitment.  Refers to Malcolm Gladwell and the Tipping Point frequently. 

Introduction

LinkedIn is defined as a Social Network for a Business Audience, whereas MySpace, Facebook et al are social networks for social use.  (Despite the first presentation from Josh Smith talking about FaceBook as a Recruitment Tool.)

42 million users
2 million new per month
2.4 million UK
89,000 new per month
Average users, 15 yrs experience, 40+, Decision makers

Lots development ahead on the site to improve and enhance user experiemne
Added large number of groups, sub groups and other apps

Is this a tool you can afford to Ignore as a recruiter?
Advertise vacancies - paid and otherwise
Power is to Find candidates - the elusive Passive Candidate
Research candidates, research markets, promote your expertise and services

Issues to Consider
Corporate LinkedIn Strategy?
Networking site, not a job board
Future - reaching the Facebook generation
How much time to spend on LI
(Mark spends an hour a day, not including his searching for candidates)