Posted by: Ben Hutchins in technology selection, talent management, talent attraction, Talent Assessment, Talent, socialmedia, Social Recruitment, social recruiting, social networking, social media recruiting, ROI, recruitment technology, recruitment system, recruitment solutions, recruitment software, Recruitment Leadership, recruiting software, recruiting, outsourced recruitment services, online recruitment, on-line recruitment, Mobile Recruiting, human resources, hr, gradweb, Graduate Recruitment, Engagement, employment, Employer Brand, digital marketing, Creative, Communication, Candidates, Brand, Better Resourcing, awards, assessment, applicant tracking system, Advertising on
21 Feb 12
Leading entry-level recruitment outsourcing provider GradWeb, has been selected to provide branding and creative design plus recruitment services including recruitment advertising, online recruitment system, candidate management and application screening for the ‘Track and Train’ internship scheme.
The Track & Train scheme is designed to give up to 100 graduates employment experience and training to help further their careers. It’s a nationwide scheme funded by Network Rail and supported by 28 companies across the rail sector and aimed at people who have graduated from university in the last 2 years. The entire programme lasts for 18 months, and is structured to give graduates an insight into each of the main elements of the rail industry. Successful candidates will start their first placement in April 2012.
Effective Recruitment Advertising
The branding and recruitment advertising campaign designed to promote Track & Train and to attract candidates to enrol for the scheme has been devised and created by GradWeb’s Intelligent Attraction team. The first part of this process was to develop the Track & Train brand. As an entirely new entity that represents 27 companies across the rail sector, GradWeb developed the creative concept for the Track & Train name, logo, and branding for the campaign to be used across all marketing vehicles.
If you are a recruiter in San Francisco, then the only way that you can still afford to pay $3 a gallon these days to fill up your gas tank, is if you start increasing your placement rate. That’s easier said than done, because you have a growing talent pool (the unfortunately unemployed), and a slow-recovering job market, where other recruiters are fighting to fill the same position. At a time like this some recruiters become extremely creative, which helps them stand out from the crowd.
There are several ways to be creative, our research at HireLabs suggests that if you improve the quality of applicants that you send for the interview, then you increase the placement potential as well as attain a certain level of respect in the eyes of the hiring manager.
Since HireLabs is in the business of creating customized assessments, we tried to see if the assessment industry could lend a hand to recruiters. We asked our research team to conduct a small experiment:
We selected a company in pharmaceuticals and asked them to provide us the names of three of their preferred recruiters (let’s call them Recruiters A, B, and C). Then we developed a customized pre-employment test, taking into consideration the JD for the position of Plant Operations Manager, and gave the this test to Recruiter A’s candidates.
Recruiter A selected 2 candidates who passed the test, and presented them to the company for an interview. Recruiter B and C passed on 3 candidates each (untested) to the hiring manager. After several interview rounds, there are 3 candidates that have made it to the final round, and it was not surprising to learn that 2 of the 3 have been presented by Recruiter A. We will know by the end of February as to who got the job.
