Jory Des Jardins President and Co-Founder of BlogHER will appear tonight onCompassionate HR/Social Media at 7:30 p.m. eastern standard time–4:30 p.m. pacific time. Why is this important? Jory gave me the encouragement, empowerment, and enlightenment for me to start blogging. That’s right. Jory did. This is a little known fact about Margo Rose. Most people think I started my blog because of my involvement in the HR Community. While this is true in part, the source of inspiration for me to develop the courage and insight to begin writing came from BlogHER.com.
The world of women owned businesses, women as power brokers, and women as decision makers is of profound relevance. Today, women decide what products we buy, what cars we drive, what hygiene products we purchase, what food is in our refrigerator, and what products we use to do our laundry. Every decision consumers make is often guided by women, and consumer owned companies know this fact. It’s why they jockey for position to be sponsors of the internationally renown BlogHER conferences, the BlogHER website, the BlogHER blogs, and the BlogHER brands.
While I personally find the term “mommy blogger,” demeaning, and a little distasteful, I am pleased to see Corporate America putting money behind women-owned blogs, and small women owned businesses. You see, the women who attend these conferences, write these blogs, visit these websites are prime candidates for the recruitment, and candidate sourcing industry. The human resources industry is also jumping on the bandwagon. Where nationally recognized speakers like Laurie Ruettimann and Sarah White are attending BlogHER10, and go on to Bryan Wempen’s radio show to discuss it, it’s time to perk up your eyes and ears and take notice.
When though leaders like Sharlyn Lauby, and Carmen Hudson are attendingBlogHER10 conferences, what that means is that female blogging conferences are are trending. Sharlyn, and Carmen are nationally recognized experts in the human resources, recruitment and organization development community. They are sought after by people around the world to speak and present at our industry conferences. In a word, these two women are geniuses. I don’t say that capriciously. Anyone who is anyone in our space knows this is true. Why did people like Laurie, Sarah, Sharlyn, and Carmen attend BlogHER10? Isn’t that answer obvious? Clearly it is because it was the place to be.
Serious knowledge brokering was taking place. I’m not talking about light weight fluff pieces, I’m talking about serious business focused sessions about work that has relevance, resonance, and reach around the world. It is time to stand up acknowledge, redefine, and praise Jory Des Jardin for spearheading this movement. She is the reason I do what I do. When I met her last fall, I was writing, journaling, and thinking about starting a blog. I was reading her blog. It wasn’t until I met her at the CincySM meeting that I was convinced it was safe to stick my toes deep into the water.
I asked her a question, a simple question: how does a woman start a blog and gain loyalty and readership? Her answer warmed my heart. She answered, then invited me to personally talk to her after the meeting.
What happened in Dallas this week?
Contributor and member Bill Boorman just returned from Dallas, where he attended TalentNet Live!, a one day local training event to bring the latest in recruiting best practices, trends and social media techniques to the DFW audience. #TalentNet was co-founded by Susan Kang Nam and Craig Fisher.
Wrap Up and Slides from TalentNet Live Recruiter Conference available on the event website.
In the meantime, here is a link to the presentation to one of our favourite recruitment gurus, Dennis Smith , recruiter Extraordinaire in the wireless/telcoms space.
Or you can view the presentation from SlideShare below.
Posted by: Keith Robinson in technology, strategy, social networking, Recruitment, online recruitment, On-line job hunting, Netherlands, media, Keith Robinson, Holland, Global recruitment, global, future, erecruitment, blogs on
15 May 09
It's been some time since I last blogged as Alan and I decided that we needed to rebuild and re-brand the Beta of Recruitment Community Europe and at the same time build our Pan European members and marketing database.
This week I was fortunate enough to be a speaker at the Corporate Social Networking Conference in Amsterdam. It was also great to spend a couple of days at the conference with fellow speaker, Paul Harrison from Carve Consulting, a true thought leader in this space.
The event was put on by Thys Spragers and his team at KREM , one of Holland's leading consultancies in this space. With over 190 attendees in this current climate, it shows the interest in the topic and also reflected the quality of the speaker line up KERM had put together.
The morning saw two true visionaries in the social media space. The first speaker was Jeremiah Owyang , Senior Analyst at Forrester, blogger and commentator on the sector. Second was Urs Gasser , Executive Director Berkman Center for Internet and Society at Harvard.
Coverage of Lynne Featherstone's comments about CVs and discrimination by Human Resources online today brings up the age old conversation about how recruiters might discriminate based on what they read or see on a CV. Full text of the article is also copied below.
Interestingly enough, a thread on Andy Headworth's blog today has been discussing the impact of Video CVs on the recruitment process, again with some hints about the possible discriminatory impact.
All of this reminds me of the Personnel Today April Fool article a couple years back that the EEC was going to require all interviews to take place behind a screen so that interviewers could not see the candidate at all, thus eliminating any visual bias in the process. Of course, 50% of respondents thought it was a great idea!
Are we such a 'PC' mad society that we have to legislate for common sense, professionalism and fairness? And, as Lisa Scales pointed out in the debate with Andy, no matter what is done before the interview, once the candidate is on-site, having had an 'unbiased' CV will not stop potential prejudice happening during the interview.
Looking forward to the debate.
Posted by: Alan Whitford in UKrecruiter, SEO, Recruitment, on-line recruitment, On-line job hunting, media, Louise Triance, erecruitment, blogs, Alan Whitford, Advertising on
22 Apr 09
What a great milestone today. Louise Triance has sent out issue no. 400 of the premier UK recruitment newsletter, ukrecruiter .
Starting small, she has built an amazing following and a stable of regular contributors. I did manage to contribute for about a year with a series of technology oriented articles, but then faded away :-)
Louise has grasped the blog world and continues to grow the business, having added new colleagues and services in the past year.
If you haven't subscribed, please do so here .
We can only hope that RCEURO will have the legs that ukrecruiter has.
Last session before Lunch Finally, a future view will be discussed by Giles of Enhance Media, our hosts. - this is what we came to hear.
A view of online recruitment from Web 1.0 to Web 3.0 - although I am not sure Web 3.0 is necessarily 'real' , as Web 2.0 is not really fully utilised or even really well defined within most pe0ple's minds - which Giles is referring to.
Future elements will be based on:
Funnily enough, we talked about Semantic Web 3 years ago as the 'next thing' and Long Tail has been in 2 of the 3 presentations this morning.
Posted by: Alan Whitford in technology, strategy, Recruitment, future, erecruitment, Enhance Media, Creative, blogs, awards, Alan Whitford, Advertising on
29 Jan 09
Aggregation and Data Driven Marketing
They founded Planet Recruit and sold it to Hot Group in 2003. Set up Workcircle initially as an IT job board. Changed to Vertical Search Engine (Aggregator).
What does the aggregator really do?
For Candidate: can search across multiple platforms on one site.
Traffic source/driver for job advertisers – job boards, employers, agencies
What is Data Driven Marketing?
Attract the right candidates in high volume, and then direct them to the right destination site.
How have the new revenue generating and traffic generating models evolved?
Nice stuff on ‘cost per action’ if you run a web business
Evolution of their thinking on most cost effective way of gathering jobs and then reaching the candidates.
What they call: Workcircle 2.0
Evolved to the jobs aggregation model (like Indeed.com from the US)
Can help the smaller niche job boards get ‘cheap’ traffic
Challenge was how much traffic could the cost effectively buy.
Long tail thinking entered into the evolution of Workcircle
Sponsor all combinations of a job title (wrote a tool to generate the long tail list - over 1 million keywords)
Used the Google API (application programming interface) to create the giant Google Adword campaigns
Resulted in Massive Traffic Driving
Lots of great stats and ROI data for them (80% ROI for money spent on Google).
Using both SEM (for paid for listings) and SEO (for organic listings) to ensure overall listing and traffic works at optimum for traffic driving
Long Tail generates overall cost is optimised
Ensure that paid for listings have the deep link directly to the job, not the job site
Ensure that you actually have job inventory to match the keywords you are actually advertising
Click through rate is not the best measure of ad success
First speaker today is Luisa Mauro from You Tube. So we are live blogging and will get the full presentations at the end of the event and may come back to some of the presentations with fuller coverage.
Some frightening statistics;
- 1.2 billion minutes of video watched every month.
- 15 hours of video uploaded every minute.
- Taking up 10% of global bandwidth.
Here we are at the annual Enhance Media conference to look at what might be happening in the future - interesting to see how this might compare with what we said 2-3 years ago when I spoke at the same event.
Tim and Alastair will be on Twitter, as will I. Interested to see if anyone else will be.
Keith and I will take turns writing some blog posts during the day.
Find us, make some comments and check it out.
This event has the 'who's who' of UK thought leaders in the audience - Luke McKend, Mike Taylor, Don Macintosh, David Hurst, Charles Hardy, Jonathan Mills, Mark Kieve, Jez Chance, John Salt, Louise Triance..... The list goes on and on.
Last Thurs I was sitting in a hotel in Lieden, Holland whilst my many friends in the UK recruitment industry were gathering at the Grosvenor House Hotel for the prestigious RADS. A great event.
The RADS was a "baby" that I launched with a great gentleman called Austyn Hallworth; he was at the Independent ( Classified Ad Mgr) and I was Sales Director at a new HR magazine called Personnel Today.
The idea was to have an awards event in the UK to refect the "best" in recruitment. The event, today branded the RADS and organised by Reed Business Information has grown into a wonderful celebration of what is best in recruitment communication. It has achieved what we set out to do.
The UK recruitment industry enjoys some of the finest creativity in the world of recruitment. The result of a highly competitive labour market, a rich source of print media and agencies and clients who are prepared to be brave and push the barriers of what is HR communications.
The industry has also "seen off" the threat of the web....there were those in '99-2000 who believed that "branding" was dead and that all jobseekers would do was go to huge job databases, search, get matched and apply...whoops sorry, I mean a job board.
As you will see in the news article under the media tab on the home page, Monster has launched its new 'seeker' experience.
As we have been on the soapbox about the Candidate Experience ever since the early days of our Internet Recuitment Series over 5 years ago, we thought we should address the new experience.
Keith is writing in his blog some interesting comments and suggested that I wouls be reviewing the site. After looking at Joel Cheesman's outstanding in-depth analysis, there isn't much to say about how it works.
Eric Shannon provides a slightly more acerbic view , with some terrific comments on his blog continuing the debate.
I have just created a poll on my LinkedIn profile page. Trying out another one of their application inserts to see what kind of response I might get from my 3800 connections.
The questions and answers are limited in number of characters, which is good for this kind of application.
Will be interested to see how many answers I get directly. If you happen to not be in my LinkedIn network, use the link to take the poll, and while you are there, go ahead and LinkIn with me.
Well, here I am again, trying another method of uploading presentations, this time from Scribd , who are promoting their iDocument format.
Why, you might ask? Because this presentation is normally 9MB. I have two presentations from our GRC 2008 Conference that are over 35MB. Naturally, this is too heavy for most users to be able to download.
Please let me know whether you prefer this approach or the SlideShare approach that is in my earlier post.
Technology is moving at pace. LinkedIn has announced a variety of embedded widgets and applications, along with new search functionality.
One of the apps is SlideShare (http://www.slideshare.net)
So, here goes, I have opened a SlideShare account, uploaded a presentation I made earlier this year at the Recruitment Consultant conferencek added the app to my LinkedIn profile, hey presto, shows up in both places.
But, how do people find in on my profile? Only seems to those in my network
The Blog app has a 'by me' tab and a "my network' tab.