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Tag >> iPhone
Did you see our candidate mobile research last week? We released it during the #tbMobRec event.

If you missed it we put it on Slideshare for you to enjoy.

So what does the research mean?

It illustrated that many job seekers with a smart phone, such as an iPhone, download dedicated job seeking apps and many regularly check for new jobs using their chosen mobile job search app.

The research provided multiple choice questions but included the opportunity for candidates to complete a free text feedback. Many candidates spent the time to provide extra feedback, sharing great ideas and their views with us. The most commonly voiced demand was for job alerts on the phone. Many iPhone owning candidates asked for push notification. This enables the job board or recruiter to push jobs to the candidate’s phone over the web. A pop up message similar to a text message alerts the job seeker.

The next versions of our iPhone & Android apps will support push notification. The mechanism is very powerful and will deliver high response as does SMS today. Unlike SMS the app is far better positioned to fully understand what vacancies the candidate is looking for which will drive stronger conversion to application. Job alerting via our app is also cheaper for the job board / recruiter as there is no message delivery charge!

I am very excited that candidates want this service. Mixed up in a digital cocktail with our Digital Portrait technology the alerts can be 1:1 targeted.

There will be some choices for job boards / recruiters. Alerts could be used as an additional revenue stream upselling targeted push promotion to recruiters / employers.

We will be supporting various options in our mobile solution, but how do you want to make the most of push notification?

What would you ideally like from job alerts?

Perhaps the most important thing is that each alert is helpful to the candidate and does not frustrate them!

Many job seekers also want to apply from the mobile. Now this sounds simple, but there are multiple technical difficulties, not least the fact that one cannot store a CV / Resume on an iPhone! Maybe the CV Cloud is needed after all? Maybe it is already here? I will discuss this in a blog post soon.

Here is part two video of Mobile Recruiting. Please comment and give us your input / feedback.

Watch the video here

While looking for some stats for a company we help in the games industry I was surprised to see the market share iPhone / iTouch has taken from the portable games console market.  The PSP lost 9% share and Nintendo DS lost 5% share putting iPhone at 19% market share, based on portable game revenue. Considering most games are between $2- $4 while DS and PSP are closer $20 this illustrates significant activity. http://blog.flurry.com/bid/31566/Apple-iPhone-and-iPod-touch-Capture-U-S-Video-Game-Market-Share

I also noticed saw some interesting figures today surrounding the impact of Apple iPad. Flurry a mobile analytics company have seen a 172% increase in iPhone developments since the announcement of the iPad.

Out of interest there are now 150,000 apps available.  More apps are now being submitted to the Books category than any other – a few months ago Games was top.


In Decemeber I posted a blog - Is your company missing the mobile trick? In it I challenged every Job Board owner and Job Board marketing manager to make a New Years resolution -

"I must engage with iPhone users and not get left behind in the fast moving space of mobile web"

I am pleased to see that I can now go to AppStore and search for Job Board brands and find results. Well done to those who have done something. (We supplied apps for 13 board in the UK)

 

Was it worth while? Well I can share with you that many of our clients have seen a huge growth in mobile user interaction after launching their app. Interestingly, not just in downloads from AppStore but also in users visiting the website from an iPhone. In a couple of cases 2 or 3 times growth - happy clients!


But even more importantly happy job seekers. What so many job board executives are still failing to switch on to, is iPhone is not about some cool gadget that people show off in the bar. It is about a massive eco-system, a powerful marketing channel and users that really engage with the Internet.

iPhone is the web beyond the browser and this very special exciting place is so powerful. Beyond the browser has helped catapulted Twitter to its position, less than 30% of users tweet from the site itself, but instead from a 3rd party application connected to the web!

Yet again, I hear in the back of my head the marketing executive standing tall, head high proudly stating - "no problem, we have this covered - we have an M Site."

Wonderful. Great well done, Mr Marketing Executive, not only do you know what an M Site is you have gone and got one! I am very pleased! I would really like to hear this a lot more. But the problem is, who else knows you have this mobile site? How do users find it? Are you pleased with the results?

This is why AppStore is so powerful, the iPhone user thinks "I want a new sales job", at that point the millions and millions of dollars Apple spend on advertising pay off -
 
"Ooh", thinks the user, "I bet there's an App for That".

And off he or she goes on their merry way to find the app.

Where do they go? Google, Bing, Twitter?
NO, they go to AppStore and type in "Sales Jobs".

Now if you manage a generalist job board or a niche sales job board - you want to be in those results. Just like you want to be in the results in Google.

First off, just having your app there is free branding. Even if the user does not download the app they see your brand and it is associated with being up to date, trendy and useful - because you are associated with Apple iPhone. To some this may not be positive, but to one of the 50+ million iPhone / iTouch users it is very, very positive.

Second, they may download the app, so now you are on the phone equivalent of the desktop. This is a gold dust spot to have.

You can give your user, the experience they expect, where the interface reacts as other iPhone apps and is feature rich. Done well the app will help the user, it will help them find those jobs they want to apply for. It will help them carry out the most time consuming part of job seeking - the search and filter process. They can now do this on a train, sitting in the canteen at lunch or the coffee shop. You are now part of their extended internet engagement - Mobile Web. You are now beyond the browser. Now is the time to pat yourself on the back.

These users will go back to your website and will apply when they have found a job. The candidate experience is enhanced.

So why when I search (UK AppStore) for sales jobs is there only one niche job board - SalesTarget.com? (a client of ours) Come on Job Boards, you can do better.

Get moving - get Mobile.


Shameless plug: Now you know that I am slightly biased, my company Allthetopbananas.com is among other things the leading UK Job Board iPhone app supplier. But the reason we are in that position is we believe what we are saying and Mobile is here to grow! (btw we are now launching our iPhone apps Internationally!)


Today we launched our new release of the Allthetopbananas.com iPhone job search application. But I think it is only right that we take the time out to stop and appreciate the long and difficult journey of mobile web.

Lets start with the early mobiles. It all started in 1979, yes 30 years ago – check out this BBC Archive clip.

It was not until 17 years later, 1996, that the first commercially available mobile web service was available. We have to thank Nokia with the Communicator 9000 on the Sonera network in Finland for starting it all off. Check out an old Nokia advert .

In 1999, just 10 years ago, we got the first mobile specific browser from the i-mode service launched in Japan. Mobile dedicated sites had to be written in WML and the buzz word of the day was WAP.

So, by 2002 many people had monochrome mobile devices with no nice way to input text or click hyperlinks. But they had mobile web access.

The two-way pager that had been around since 1999 was re-released in 2002 as a mobile email device with a keyboard, the BlackBerry, hit the enterprise market big time! Their devices were not good enough for web browsing, the input mechanisms were still not fun and speed was a problem.

Over the next few years, Nokia, HTC and Blackberry launched various devices that introduced touch screens, full colour, sound, full HTML web browsing and much more.

And then Apple released the iPhone, bringing it all together in one good-looking package.  The biggest development from the iPhone is, without doubt, the AppStore.

Where next? Andriod (Google phone) now has an AppStore / Market Place which is starting to grow, so clearly this will be the Apple USP for some while.

The input, the screen and the speed of handset are all SO much better than it once was. 10 years onfrom i-mode, the Mobile Web has finally arrived.

And you can now search for jobs as well.

 Taken from Allthetopbananas.com/Blogs/Dave/


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