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Tag >> media

 From Attraction to Selection

I am in Bad Nauheim (Frankfurt) today for the Milch & Zucker HR/Recruitment conference, A Journey From Attraction to Selection .

Great lineup of speakers from around the world.

Leading off by Prof. Dr. Wolfgang Jager,HR-Marketing und recruiting in einer verntetzten Welt (HR and Recruiting in a Networked World)

Apolgies in advance, I will only pick out one or two highlights, as my German is not up to scratch for full translation. We will have links to the main presentations after the event.


The Network Logo

The Network , which brings together career sites from 119 countries and generates traffic of more than 45 million unique monthly visitors, held its annual conferenence in Bulgaria this month. The conference, hosted by partner Jobs.bg, was covered in Bulgarian publication, Human Capital, including videos of presentations from the managers of the leading job sites in France, Russia, Germany, Poland and Britain such as Totaljobs.com , StepStone and A denclassifieds .

Leading international career sites reported a decline in the published positions between 35 and 40 percent as a result of the global economic crisis. The good news is that some Western countries noticed a slight increase in the published positions last month.

The coverage and presentations can be viewd on the Human Capital site in native Bulgarian or the tranlsated version.


Matt Alder has started a great debate on his blog Recruiting Futurology about the issue of "job sites" charging candidates for "services".

 This follows the recent beta launch of Worthing+ from TMDR. It has brought attention to other  models such as Ladders.com and the whole concept of charging candidates for a suite of premium services.

I must thank Gareth at TMDR for giving me a login and I am looking at the site at the moment. Interestingly I believe that these won't be the first or last of such business models.

It makes sense, but not because of the current economic conditions. Actually launching now can be viewed as being exploitative. Why? Because we have focused on monetising the recruiter for 10 years, providing them with "better and better solutions."  To me it makes sense today to develop "job seeker toolkits".

Again why? Well better planning by the candidate, finding more relevant jobs, better matching, better CV's/profiles and better testing should equal reduced CV spam in the recruiter's inbox.   More relevant candidates who have researched the company and are prepared for the interview....it might just answer the recruiter technology issue!!


 

It's been some time since I last blogged as Alan and I decided that we needed to rebuild and re-brand the Beta of Recruitment Community Europe and at the same time build our Pan European members and marketing database.

This week I was fortunate enough to be a speaker at the Corporate Social Networking Conference in Amsterdam. It was also great to spend a couple of days at the conference with fellow speaker, Paul Harrison from Carve Consulting, a true thought leader in this space.

The event was put on by Thys Spragers and his team at KREM , one of Holland's leading consultancies in this space. With over 190 attendees in this current climate, it  shows the interest in the topic and also reflected the quality of the speaker line up KERM had put together.

The morning saw two true visionaries in the social media space. The first speaker was Jeremiah Owyang , Senior Analyst at Forrester, blogger and commentator on the sector. Second was Urs Gasser , Executive Director Berkman Center for Internet and Society at Harvard.


What a great milestone today. Louise Triance has sent out issue no. 400 of the premier UK recruitment newsletter, ukrecruiter .

Starting small, she has built an amazing following and a stable of regular contributors.  I did manage to contribute for about a year with a series of technology oriented articles, but then faded away :-) 

Louise has grasped the blog world and continues to grow the business, having added new colleagues and services in the past year.

If you haven't subscribed, please do so here .

We can only hope that RCEURO will have the legs that ukrecruiter has.


I am sitting today at my 2nd MLL with Mr MMLL himself so before my speed pitching escapades I thought I would take the opportunity to talk with Jamie about MLL and how he came up with such an original idea.

Q; How about a thumbnail view of your career?

A: Hardcore recruitment background, Stated out at Northcliffe Newspapers as an agency sales recruitment rep selling to the London agencies our regional newspaper portfolio, moved to Monster in 2003 and over the next 4 years built out and headed up their RAA channel. This ended up representing 15% plus of Monster's UK revenue. Moved to Fish4 in 2007 to do a similar job.

Q: Where did the idea for MLL come from?

A: A US road trip!! "as one does". True...I went with some mates, hired a car and off we drove. This gave me lots of time to think and my original idea was to create a community around the recruitment industry, bringing together the media and agencies, but based on "last minute advertising space".

Q: Can you expand?

A: Well I was amazed as I got to know the agencies and how they operated how much ad space can be left to filla s print gets near to deadline. All the reps hit the phones and try to use their agency contacts to take up this space, the agencies in turn will contact clients to see if an ad the previous week worked etc. This seemed hugely inefficient, so we came up with the idea of a site "Latespace.com" (working name) to speed up the process.

When we took the concept out to the market to road test we got a "big fat thumbs down". What we forgot is that no publisher wants to admit they might have last minute space to fill.

Q: What nexr?

A: Well the site was being built and we still wanted to be in the community. And to be honest the money for the site was running out. I had been to all the major UK recruitment events, I knew that getting in front of agencies can be tough, but also thought that the usual 30-45 minutes was becoming time inefficient. we put two and two together and bingo, MLL.

Q: Where do you go next?

A: We did our first Recruitment consultancy event with Louise from UK Recruiter last week and got positive feedback from both media and those attending in a "buying" mode. We are getting more requests for niche events such as the one we did focused on the Public Sector sponsored by JobsGoPublic. Also building out the community on-line via the site is a big part of our future.


For those that know me this is not a reference to a my days as a media director, or my size, but a very neat event founded by Jamie Leonard and which I am off to today for a second time.

So what is MyLongLunch? Simply put, it is speed pitching. You are at a good venue, each participant has a small booth in a room packed with HR comms agency people. You get 10 minutes with each to pitch your business or service.

It is time efficient for both parties. There are no "how's the golf, pets" etc - conversations. You have to get to the point and it s a great way to fine tune your "elevator pitch".

I am attending wearing two hats; to interview the founder Jamie (should be fun) and to discuss the launch of a new site www.careersiteadvisor, which  aggregates career sites and job boards in the UK into an easy to search index. This will provide the job seeker and, soon, "industry professionals" the ability to review the sites they visit; therefore it will become a career site comparison site.

The site links to the embedded careers page of over 1,300 corporate career sites today( this grows every week as more sites come on board) and all basic listings are free.


English Français/French Deutsch/German Español/Spanish Italiano/Italian Nederlands/Dutch

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