David Henry, VP Marketing at Monster.co.uk , has shared a neat Infographic which details the finer points of the new integrated media campaign, "Find Better" which launches on Monday 11 Feb. What I find interesting and unique about the campaign (which runs until 31 March), is that it is not TV for TV's sake. David and his team have made a concentated effort the last couple of years to ensure that advertising does not occur in a vacuum - look at the 2012 relationship with the Marussia Formula One team for example.
Once again, they are coming out with something different - looking to engage with Jobseekers throughout the day - with outdoor digital displays at rail and tube stations as well as on the roadside. Additional digital elements will feature on mobile, tablet and PCs. We have featured one of the new Ads in our cover page article, one ad below and have both ads which are released running in our Video Player.
Posted by: Gareth Jones in totaljobs.com, strategy, socialmedia, social recruiting, social networking, social media recruiting, social media in recruitment, recruitment technology, recruitment solutions, Recruitment, recruiting, online recruitment, on-line recruitment, On-line job hunting, monster, jobboard, job sites, job search, job boards, Job board, future, erecruitment, Engagement, Candidates, #trulondon on
28 Feb 11
I have been thinking a lot about job boards recently, as both a customer and a jobseeker. In these socially enabled times, it strikes me that the job board user experience should be something like this:
Jobs are displayed in easy on the eye tag clouds, instead of ordered lists we know are manipulated by the recruitment organisations who post them. Jobs are highlighted to me by other job seekers and I can rank them by most viewed, highest rated or user defined tags. It’s a visual experience, not a data driven one.
I can tag each job myself, just like I can currently tag the rest of my social life – my pictures, my bookmarks and so on – knowing that all my fellow jobseekers are doing the same. This rich user tagging is doing a way better job of delivering me relevant jobs than the job board search facility can.
What's more, I can connect with my social friends on the site, directly, along with other job seekers whom I don't know. Yet. The feature that flags the profiles of people who are also looking for a job in my specialism or area takes care of that.
It introduces me to others in the community who also happen to be looking for a job in the same area as me. We can swap notes, compare opportunities, give advice and extend our job-seeking network. And of course, make some life long friends along the way.
For years now the technology of video has been available across the Internet for websites to utilise as they see fit. Over the last 5 years the success of YouTube has shown that people not only use video on the Internet, they demand it. The platform is improving everyday and is now ready to take off.
It is quite ironic that the largest news sites on the Internet all have video functionality.........but wait.....so do the sports, weather, social media and travel sites, having all now adopted video media into their site offerings. All of these are part of our daily lives, jobs however, which we all get out of bed for everyday day is far behind. Why hasn't the job board and recruitment market followed???
A recent report showed that, in the USA, the most searched term was "jobs". In 2008 in the UK it was 10th. No real surprise given the current economic climate, but why are these sites that offers the most sort after search term not offering the latest gadgets and options to their users, candidate and advertiser. It is true that Monster and Careerbuilder have recently re-launched (again) their sites offering video to both users, to a degree, but why has it taken this long.
Both companies spent an enormous amount of money on Superbowl advertising and have yielded no result, in fact reports say they went backwards (http://www.ere.net/2009/02/09/what-do-you-get-for-100k-a-second-a-drop-in-traffic/). They spent money on TV advertising (video essentially) to gain brand awareness and traction to their sites. Is this a case of too little too late?
Television is still the most heavily utilised medium for advertising in terms of revenue. The Internet is fast catching up and the like of video across the "net" is the major reason it will pass it eventually. If you know your demographic is on the "net" why not engage with them in the best way?
Video is more engaging, more enticing and offers the viewer the ability to relate to a product or service far quicker and with more relevancy. How many times have you tuned out when an ad on TV comes on that doesn't interest you? A video has the ability to filter out the irrelevant and a great video attracts the best........
A well planned and executed job board video, candidate CV or advertiser (job ad or employer branding) will produce better results then words on a screen. A picture tells a thousand words, a video 100,000+..........................